What to know
Robert's Place Polar Bear Plunge is scheduled for Thursday, January 1, 2026 at the Essex Avenue beach near the Margate Fishing Pier. The annual New Year's Day plunge invites brave participants to run into the ocean and celebrate the first day of the year with a classic shore tradition. The event is hosted by Robert's Place, includes pre- and post-plunge festivities, and benefits the Wounded Warrior Project. Participants and spectators should check Robert's Place and Margate City updates for the final plunge time, parking, beach access, and weather information.